Kinoto

Kinoto is an independent apparel brand and digital storefront developed from the ground up - spanning from visual identity, product graphics, and packaging to a custom, high-performance Nuxt 4 e-commerce ecosystem.

The Concept & Visual Identity

A distinctive lifestyle brand inspired by cinema, music, and contemporary visual culture. Every touchpoint was designed as an integrated system: minimal typography, bold apparel graphics, tactile packaging, and a digital storefront that feels frictionless and fast.

Kinoto - Visual Identity & Postcard

My Role & Contribution

• Brand Identity & Art Direction: Concept, typography, logotypes, color palettes, and apparel design systems.
• UX/UI & Interaction Design: Minimalist, mobile-first shopping flow with dynamic dark/light themes.
• Full-Stack Development: Built entirely with Nuxt 4, Vue 3, and Tailwind CSS on Nitro serverless endpoints.
• Commerce & Logistics Infrastructure: Custom integration with MercadoPago checkout and PUDO smart-locker logistics.
• Server-Side Tracking & Growth: Dual measurement pipeline using Google Analytics and Meta Conversions API (server-side tracking to prevent ad-blocker signal loss).
• Physical-to-Digital Analytics: Custom QR tracking infrastructure measuring offline street-marketing activations.

Technical Highlights

• Nuxt 4 Nitro Engine: Instantaneous page loads, fluid view transitions, and full SSG/SSR optimization.
• Reactive Cart & State Management: Pinia store with resilient localStorage synchronization.
• Smart Content Automation: Automatic image and attribute discovery engine for fast product catalog updates.